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Dr. Jorge Peña (Ph.D., Cornell University, 2007) examines the cognitive, emotional and behavioral foundations of computer-mediated interaction. He is interested in how people communicate and develop impressions when interacting through recreational and instrumental technologies (video games, email, instant messenger, etc.). His most recent work looks at how priming users with social stereotypes through uniforms and roles facilitates unconscious responses in virtual settings. He has published in Communication Research, Journal of Computer-Mediated Communication and Communication Reports. He has also co-authored book chapters and has presented studies at numerous academic conferences. Additionally, his research has been featured on Science and various media outlets.