Dr. Jorge Peña

Assistant Professor
512-471-5251
FAX: 512-471-3504
jorge.pena@mail.utexas.edu

Dr. Jorge Peña (Ph.D., Cornell University, 2007) examines the cognitive, emotional and behavioral foundations of computer-mediated interaction. He is interested in how people communicate and develop impressions when interacting through recreational and instrumental technologies (video games, email, instant messenger, etc.). His most recent work looks at how priming users with social stereotypes through uniforms and roles facilitates nonconscious responses in virtual contexts. Dr. Peña employs experiments and content analysis as primary research tools. He has published in Communication Research and Journal of Computer-Mediated Communication. He has also co-authored book chapters and has presented at numerous academic conferences.